Selling Strategies Part 2
It is hard for me to sleep when I have a new idea about a project, strategies for selling something or the sketch of a new storybook in my mind. I cannot stop thinking of it until I start to work and complete it. That happened to me last night when I was thinking about a selling challenge that I committed to doing, and I mentioned in a previous blog post. I promised myself to make $200 in sales by the last day of this month. I have been promoting the products among family members and friends, but I have not had a lot of success. Yesterday, around 11:00 pm, I was trying to find a way to solve this problem. Suddenly, I remembered a section of a book I read this month, The War of Art by Steven Pressfield:
“Seeking support from friends and family is like having your people gathered around at your deathbed. It’s nice, but when the ship sails, all they can do is stand on the dock waving goodbye. In fact, the more energy we spend stoking up on support from loved ones, the weaker we become and the less capable of handling our business”.
I was relying on people I have a close relationship with to buy my products, but I forgot that they are not always going to be there to help me. I need to figure things out by myself and start gaining new clients. Then I remembered we are in the information age! Everything is easier for businesses, thanks to the internet. Immediately, I created a logo and a name for a new online store.
My next steps are to create accounts for social media and start creating content for promoting the products. I can apply the marketing and operations knowledge I acquired on the creation of my storybook brand, for supporting my selling skills and help myself to achieve my profit goals. If these strategies do not work, I can keep trying new ones. There is always a way!