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  • Writer's pictureEliana Rose B.

The Value of Marketing

Updated: Oct 28, 2019

Photo by Charlie Firth on Unsplash

Most people might think of marketing as a bunch of advertisements that companies create for promoting their products. More than that, marketing requires broad processes that imply to conduct researches and different activities, to communicate the qualities of products effectively to a niche of consumers. Without marketing campaigns, people would not know the existence of brands, and as a consequence, they could not buy their products. If companies do not have sales, they disappear.

Fortunately, most businesses count with talented people who study their clients and their behavior, for creating strategies that help to improve the way customers and prospect customers receive information. These activities benefit companies tremendously; for example, they help to drive more revenue. After marketers analyze what products clients want, how much money they are willing to pay for them, and what is the best way in which they can access them, they create persuasive content that serves as a bridge between those consumers and the products. When people recognize brands and associate what they offer as something that can give solutions to the needs they have, they are more disposed to pay for them.

Depending on the age of customers, their preferences, and where they spend more their time, campaigns can be displayed in different channels, like social networks, blogs, television, among others.

Another benefit of marketing is that it interacts with other areas of businesses, like the sales department, the creation of products, distribution methods, and customer service. Marketing departments need to align with the principles of their companies and their goals; for this reason, a lot of effort is put towards communicating and working with different teams in the enterprises, helping them to improve their activities.

Overall, marketing is a system that implies processes of testing, design, content creation, storytelling, among others, to identify communities of people that share common needs, and create in them an interest in products or services. Once customers are acquired, the next aim is to build ongoing relationships with customers and build brand loyalty over time.

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