©2019 by Eliana Rose B.

  • Eliana Rose B.

Sales are Inalienable to Businesses


Image by Michal Jarmoluk from Pixabay

Sales are one of the most vital skills for humans. We use it to get ourselves jobs when we talk about our abilities to create value for enterprises. We also use it to attract a good partner to start a relationship with, and for convincing others about our ideas. For getting everything that we need in life, we always sell, consciously or unconsciously. In the business field, it is essential not only to sell our ideas but to know how to sell products and services effectively. Some of the main reasons why businesses need to give special attention to their sales department are the following:


1. Sales are the reason why companies exist: Without them, no cash flow for subsidizing costs. All companies, without exception, need to sell something that allows them to reinvest in inventory, in new technologies, or human talent that help them to grow. Even nonprofit organizations need money for executing their activities, they also need to sell, by convincing people and other organizations to donate money to them.


2. The way employees sale represents brands: Every salesman/saleswoman is an ambassador of the company they work for. For instance, it’s his/her responsibility to sell, taking into account the needs of the client, and help them to solve problems through products or services. When a client realizes that an employee sold him something that he did not need, he is not only going to feel upset and cheated. He will probably talk bad to others about the company. This type of actions damage the reputation of corporations and prevent the acquisition of new clients.


Something very different happens when an employee makes sure to understand why the customer wants the product. He can give him a better advisory of what to purchase. He also takes into account his budget and takes the time to explain why that is the best option for him. That customer will appreciate a lot the excellent attention he received, and he will spread great comments about that company.


3. Sales make economies grow: Sales are what move the economy of societies. Thanks to them, it is possible for business owners to hire people, improving their life quality. Business owners have the responsibility of contributing to the economic development of their communities; the best way they can do it is by generating more revenue through sales. The more a company sells, the more it grows and the more employments it makes.



Overall, sales are entailed to enterprises; they are what keep them in the market. Best sales practices imply honesty for solving customer’s problems and not just try to sell an item, one time. Training salespeople to serve clients in the best way possible is what creates customer loyalty, which reflects in the earnings of companies.

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