We support people's wellness journey with premium, plant-based supplements and skincare products
Hi, we're Eliana and Steven Rose!
We're Independent Business Owners based in Dallas, Texas, passionate about helping people live healthier lives. We offer thoughtfully selected products for nutrition, beauty, personal care, and the home.
Our philosophy is simple: every product we recommend is one we genuinely use, love, or would feel completely confident using in our own home and recommending to our own family.
Rooted in Nature. Backed by Science.
90+ Years of Innovation
Over 90 years of helping people live healthier lives.
Founded in 1934, our main vitamins and supplements brand has spent more than nine decades advancing nutrition through research, responsibly grown botanicals, and a commitment to quality. Learn more here.
Seed-to-Supplement Traceability
Our ingredients can be traced throughout the journey, from carefully selected seeds to the finished product, helping ensure quality and transparency. Learn more here.
Certified Organic Farms
We work with the only global vitamin and dietary supplement brand that grows, harvests, and processes plants on its own certified organic farms. Learn more here.
Backed by Science
Nearly 800 scientists, technicians, and engineers help research and develop products focused on quality, safety, and effectiveness. Learn more here.
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Our Commitment to You
For us, you're more than a customer. You're someone who has trusted us to serve you, and we don't take that lightly.
We believe wellness is personal, and so is the way we do business. Our goal isn't simply to provide great products; it's to build lasting relationships and genuinely care for the people we serve.
Whether you're looking to improve your health, find the right skincare routine, or discover better products for your home, we're here to answer your questions, provide guidance, and support you every step of the way.
We want you to feel confident when trying our products. That's why eligible products are backed by a 180-day Satisfaction Guarantee. If you're not completely satisfied, you may return eligible products within 180 days of purchase for an exchange or refund of the product price and applicable tax, subject to our terms of Satisfaction Guarantee.
Your trust means everything to us, and we're committed to earning it every day.
About Us
Hey there! We're Steven and Eliana Rose.
We've been married for seven years and have proudly called Dallas home for the past six.
We believe success is measured by the quality of our relationships and by the positive impact we have on the lives of others. That's one of the reasons wellness is so important to us; we believe caring for our bodies and minds allows us to better serve our family, our community, and the people around us.
We don't strive for perfection. We believe in progress, building healthy habits, and pursuing excellence one step at a time.
Outside of work, Steve enjoys playing pickup soccer, and Eliana loves spending time outdoors and exploring nature, even during Texas' hottest months!
If you're local to Dallas and ever need a restaurant recommendation, a trusted contractor, or simply have a question about the city, we'd love to help. We're always happy to connect with neighbors, friends, and, of course, our customers.
